中央卡罗莱纳社区学院

市场营销的角色 & 公共事务 Department is to create and implement marketing 活动 to increase student enrollment, 通知未来的学生, build external awareness of college events, 活动, 课程, 项目和服务, and enhance the image of the college through design, 多媒体, 摄影, 在线, 还有书面项目. 一般来说，市场营销 & 公共事务 focuses on projects designed for an external audience (prospective students, 父母, 校友, 企业, 组织, 媒体, 和社区).

责任

Specifically, the Department provides support, expertise, and leadership to:

• Implement external marketing communications and branding, 包括广告, 公共关系, 和网站
• 推广大学课程, 服务, 以及给外部观众的机会, 包括未来的学生, 大学支持者, 和社区
• Support the college mission through strategic marketing, 包括设计服务, 文案, 和摄影
• 产生创意设计, 概念, and layouts for marketing projects such as advertisements, 传单, 海报, 宣传册, 小册子, 标志, 日程安排, 时事通讯, 明信片, 等.
• Disseminate news/feature stories and announcements to 媒体 outlets about the college
• Identify and execute key 公共关系 and 媒体 relations efforts
• Format, design, and monitor the college website and other secondary websites operated by the college
• 捕获, 编辑, 组装音频, video, 还有用于营销的静态图像, 促销, 信息的使用
• Develop and maintain college social networking sites, 包括脸谱网, 推特, YouTube, LinkedIn, 以及其他新兴网站
• Establish a unified voice and visual identity for the college
• Ensure that college print and electronic projects are well-designed, 编写良好的, and produced within specific budget parameters
• Evaluate the effectiveness of marketing 活动 through data-informed research methods

联络我们: marketing@mokmingsky.com